To launch the brand, Bendito Frio needed to stand out from the traditional frozen meals brands in the Brazilian market. We created some witty print ads showing situations that relied on a key element of frozen meals: it's ready whenever you want it. And just like it's foods, crafted to perfection, the communication needed to do same. Producing the characters entirely with clay (no 3-D involved), the campaign also involved photography and retouching. Proudly shortlisted at Cannes in 2015.​​​​​​​